Social Media Ads
Create visuals adapted for Facebook, Instagram, and TikTok. Each platform has preferred sizes, formats, and placements that affect how visuals appear.
Marketing image guides
Marketing & Ecommerce Visuals - Ad Image Sizes, Product Images & Guidelines
Create marketing visuals that meet platform requirements and display correctly across ads, e-commerce, and digital channels. From ad image sizes to product image guidelines, these resources help you prepare visuals that are optimized for real business use cases and different platforms.
1:1
4:5
16:9
What You'll Be Able to Create and Optimize
Practical marketing use cases that help you prepare visuals for real channels and platform requirements.
Ad visuals for Facebook, Instagram, Google, and TikTok
Product images for e-commerce platforms and marketplaces
Display and banner visuals for campaigns
Visual assets adapted to different aspect ratios and formats
Images prepared for consistent use across multiple channels
Start Here: Ad Sizes & Product Image Basics
Before creating any marketing visual, it's essential to understand platform requirements. Using the correct sizes, formats, and specifications ensures your visuals display properly and meet platform guidelines.
Resize your imageStart with these guides
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Different platforms have specific requirements for image sizes, formats, and visual presentation.
Google & Display Ads
Prepare visuals for display campaigns, including banners and responsive ads that require multiple sizes and variations across placements.
Ecommerce & Marketplaces
Optimize product images for marketplaces where requirements often include image size, background, format, and presentation standards.
Tools You'll Use for Marketing Visuals
Once you understand platform requirements such as image sizes, formats, and aspect ratios, use fast, task-focused tools to prepare your visuals without complex software.
Explore Marketing Guides
Explore all marketing-focused image guides organized by platform and use case. Use filters to quickly find the exact requirements or workflow you need.
Quick Answers About Marketing Visuals
Each platform has its own recommended sizes and aspect ratios. For example, Facebook and Instagram often use square or vertical formats, while Google Display ads require multiple banner sizes. Using the correct dimensions ensures your ads display properly.
E-commerce platforms usually require high-resolution images, clean backgrounds, and specific formats. For example, many marketplaces prefer white backgrounds and minimum size requirements to ensure clarity and consistency.
JPG is commonly used for ads due to its smaller file size, while PNG is preferred when transparency or higher quality is needed. The right format depends on the platform and the type of visual you're creating.
Common aspect ratios include 1:1 (square), 4:5 (vertical), and 16:9 (horizontal). The correct ratio depends on where the visual will be displayed and how much space it needs to occupy.
Yes, most platforms compress uploaded images. To reduce quality loss, it's important to upload images with the correct size and format from the start.
Follow platform-specific guidelines for size, format, and resolution. Testing your visuals before publishing also helps ensure they appear as expected across devices and placements.
Ready to create marketing visuals?
Start preparing visuals that meet platform requirements and are ready to use across ads, ecommerce, and campaigns.